The British Blacktrepreneur Podcast

Breaking Barriers to Wealth with Selina Flavius of Black Girl Finance

Jason Lazarus Episode 17

Navigating the tumultuous seas of grief while steering the ship of entrepreneurship, I had to find my bearings after a profound loss. Meanwhile, Selena Flavius of Black Girl Finance lights the way for financial inclusivity with her journey from business development to becoming a beacon of financial enlightenment for Black women and beyond. Our latest podcast episode is a tapestry of personal resilience and collective empowerment, woven with the threads of Selena's inspiring story as she breaks down the financial advice gap with her unique blend of wisdom and passion.

We pull back the curtain on how Selena transformed the dialogue around money within minority communities, creating spaces where conversations about finances are not just welcome but encouraged. The birth of Black Girl Finance didn't just bridge gaps; it built an entire infrastructure for change, shattering not just the glass ceiling but the limiting beliefs that hold many back. Through her book, festival, and online platforms, Selena's voice is both a war cry and a lullaby, awakening the financial giant within women while soothing the historical anxieties that have kept them from claiming their worth.

As we wrap up, our exchange transcends mere business talk, blending the beats of Beyonce's "Renaissance" with the serene visuals of Santorini in a symphony of personal joys. Black Girl Finance's upcoming collaborations and global aspirations are not just goals—they're milestones on a journey of change. Selena's story, punctuated by her dedication to saying "yes" to life's opportunities, is more than a lesson in finance; it's a masterclass in building a legacy. Join us as we share laughs, lessons, and the power of financial freedom in an episode that promises to stir the soul and spark the intellect.

Speaker 1:

experience bereavement. So I don't talk about this often, but I lost my partner. You know how integral they are to your life. You know that person that you're building things with. So it's come up to two years since I lost my partner and it kind of knocks you for six. You need that time away from the business to grieve, to, to fill the fills. Welcome to the British Black Entrepreneur. This podcast exists to promote black businesses in the UK, to educate black entrepreneurs in all things business and to inspire you on your entrepreneurial journey. Here is your host, jason Lazarus.

Speaker 2:

Welcome to another episode of the British Black Entrepreneur podcast. You were just listening to a snippet from my phenomenal conversation with my guest, selena Flavius, who is the founder of a financial coaching and training company called Black Girl Finance. She hosts a weekly podcast of the same name and is the author of the personal finance book Black Girl Finance let's Talk Money, and she's a creator of the event Black Girl Finance Festival. She's on a mission to make money conversations more inclusive and previously won a British bank award for online financial influencer of 2021. After a 15 year career in business development, she decided to follow her passion for finance and launch a safe space for black women and women of color to talk about money. She's also contributed to discussions in the UK media about financial inequality and worked as a contributor to the Money and Pension Services 10 year financial wellbeing strategy. She was previously part of ITV's Lorraine's Saver Squad, brought together to help tackle the cost of living crisis, and as an ambassador for the charity surviving economic abuse and for the Brooks Young People and sexual health charity.

Speaker 2:

All right, I know you're going to enjoy this one. Selena was a great guest. We spoke about so many different things. We touched on her challenges, her business, even some of really deep and dark times for her in her own personal life which she was really ad-bored for sharing with me. So I really did appreciate that, and we just spoke about her accomplishments, why she focused on this niche and her struggles with business. So, yeah, this is going to be a good one. So that further ado. Here she is, selena Flavius. Selena Flavius of Black Girl Finance Welcome to the British Black Trippin' at.

Speaker 1:

Hawaii, good. Thank you so much for having me.

Speaker 2:

Absolutely. It's an honor and privilege to host you today. I'm really looking forward to our podcast interaction and conversation. So firstly, just tell my audience a little bit about you and maybe a fact that somebody who doesn't know you might not know.

Speaker 1:

Oh, okay, so my name is Selena Flavius. I'm a finance author, so I've written a book called Black Girl Finance let's Talk Money. I just happen to have copies here. So this is the book. And I'm also a financial speaker, so I go into different organizations so banks and all sorts of businesses to talk about financial well-being. We do one-to-one financial coaching as well, and we host an event called Black Girl Finance Festival and it's all about empowering women when it comes to their finances.

Speaker 1:

So I don't know if you're aware, jason, but there is an advice gap that exists. There's also the gender pay gap that exists. There's an ethnicity pay gap that exists as well. So when all of these things intersect, a lot of the data shows that it's a bit harder for Black women in terms of feeling their force, bringing their full selves to the workplace, getting those pay rises, rising to those senior positions of power, and I really wanted to just do something about it.

Speaker 1:

And also, I also grew up in a household that didn't talk about money. I don't know about yourself, but I grew up in a household where money conversations were just not possible. They weren't encouraged, I should say, and I feel like that left behind for me some kind of limiting beliefs almost sometimes when it came to money and finances, and then also just some kind of limiting beliefs around jobs and careers, and from a very working class background as well. So I had to go on a journey to challenge all of those beliefs. Hence why now I'm on your podcast talking about business. I speak about being an author, talking about just going into the world and living a slightly different lifestyle than perhaps one that was encouraged growing up. So those are some of the reasons why I created Black Girl Finance. Back to your original question.

Speaker 2:

No, that's really really good. By the way, my son has joined us in the room, so if he is in the background, don't worry, we'll make it work. He's all good. Really interesting because I was watching a YouTube video recently about gender pay gap and ethnicity pay gap, and so was that one of the reasons, not one of the reasons? Was that one of the main reasons why you started it? And kind of, what were you doing prior to that? What was happening in your world? What were you working on? What were you doing before launching this business?

Speaker 1:

So I'll go all the way back A bit of history. So I was a young mum, so I had a son when I was like 17. I grew up in kind of East London, like I say, you know, very working class background, council housing, all of that kind of stuff. I did actually a part of uni. So I went to uni and tried to study. At the time I think CSI was big, so I was interested in sciences. I thought I was going to be, you know, some sort of scientist and yeah. But the money thing was always a bit of an interest for me. So I remember reading lots of kind of financial books. My mum has like a bookshelf of like encyclopedias as well as you know, lots of money books as well. I think she would have liked to have been an entrepreneur herself and I always had an interest. So I toyed with the idea when I was 16 or out of doing like an economics A level. But I didn't. I went down the science routes but the idea to do something finance-y was always there. But I went.

Speaker 1:

After I finished uni or dropped out of uni I went into kind of business development so that Intel just being able to talk to people, communicate with people being able to speak and sell an idea. So I did that for a very long time. So the last job that I had before founding Black Girl Finance was for a technology company and I sort of, I guess, used some of those skills. It was a tech company. I got interested in like the kind of software and websites, Went and did a course around coding and developed the Black Girl Finance website from there. So I've got a long way round to doing what I'm doing. Like I say, it's kind of like a first interest but like second career almost for me, because I spent a long time in business development, talking to people, building relationships, and I feel like I use all of those skills now.

Speaker 1:

Yeah, Black Girl Finance was that's ultimately, I think, what I was destined to do in a way, and even just with writing the book as well, becoming an author. Like myself and my sister and my cousin we used to write short stories for each other all the time so being able to publish a book, A lot of the things I'm doing now feels like, feel like full circle moments, Like I'm really tapping into what I really wanted to do, Like if there was no kind of maybe imposter syndrome or no lack of role models, what I would have gone into and done when I was younger. And then the fact about me I'm a twin. I've got a twin sister. Ah, that's great. Two people with this face.

Speaker 2:

That's excellent, super, no, really good. Now I know you've achieved not a poor milestone you've won a British bank award, appearing on ITV's Lorraine published author gaining recognition on the Opera Daily Show. So how do these sort of accomplishments kind of contribute to your mission for Black Girl Finance and are you really proud of what you've achieved thus far?

Speaker 1:

Yeah, I am as like an ordinary. I like to think of myself as an ordinary Black Girl from Hackney. I am really really proud and I think for me I'm proud because it's, you know, the idea of you know you have the vision twice. When you're creating something, you create it twice First it's in the mind and then you kind of put it to work and create it and put it out into the world. And that was definitely the case with, you know, creating the business, with being able to write the book, the kind of awards and the recognition and opportunities. They're things that have come along which I'm grateful for.

Speaker 1:

But definitely, when I decided to create the business, I was in a very intentional space. So I'd always said but I wanted to create something for women, to support women financially. There were lots of money books, like I said, grown up at home, the usual like fish dad, poor dad and you know thinking, grown rich, those types of books around. And then also when I went into one of my jobs that I had, there was a. The job before the last job before I was creating Black and Gold Finance. There was a colleague of mine who was into kind of money and investing. So there was all of these conversations about it and I remember saying to him I want to create something to support Black women when it comes to their finances. I didn't know what it was, but I knew that I wanted to do it, so the seed was planted. It took a little while before I actually felt confident to launch and it took me really working on myself, my finances before I felt confident to do that. So there was a bit of a journey there, but the idea was there. So to see that idea come to fruition, when I created Black Girl Finance I decided that I wanted to have a Black Girl Finance book that was on like a goal board. What a vision board for the brand, for the business, having no idea how to write a book.

Speaker 1:

But again, I was in a very intentional phase. So I had started writing some ebooks and had put them on the website. Again that I decided to make and one of the ebooks that I wrote the idea was that it was going to be a series of ebooks and I was just going to somehow put it together and that would become a finished book and then I'd work out how to either self publish it or promote it. And it just so happened that when I put out the first two ebooks, an editor for my publishers which was a cache, a Quaker's books happened to come across my website and download the ebook and reach out to me, and it was very surprising.

Speaker 1:

When I saw the email, I just said, yes, I had no clue really who they were. I had to do some Googling, I had to ask them. Okay, so, you know, will I know any of your authors? And then they mentioned one author and I was like, yep, I like that person. So I feel like you get the business, you get the brand. So yeah, but I also said yes as well, because I think there's been in situations in my past where I've said no and I've looked back and I think, damn it, I should have done it. For example, there was one time when I was walking through an airport and someone looked at me and they said, oh, can you sing? And I was like, no, I don't really sing. And I looked back and I think, gosh, I could have been the next, I don't know, re-act or Beyonce, you know.

Speaker 1:

So I say it's important to say yes to opportunities when they arise. Otherwise, you'll be thinking about them 20 years later thinking that you should have said yes.

Speaker 2:

Wow, that's incredible. No, really, we're good. Yeah, you're absolutely right, you do have to and sometimes thinking back, looking back, not with regret, but reflection, really, I suppose and then looking, you know, moving forward. So what I want to kind of ask you next is really just about challenges in business and some of the challenges that you face. You've obviously stacked lots of skills and they've enabled you to create an ebook, to create a business and to have a platform, which has really grown us in your Instagram, you know lots of followers, lots of engagement, so it's fantastic. What challenges have you faced in building this business up, whether that's family, friends, technology, people what have you faced? That's really kind of thought. I need to kind of get through this.

Speaker 1:

Yeah, I mean, if I'm being really, really transparent, I think number one is getting the right people in to the business. So I feel like I'm very heart-centred. So if I know you and I know that you do a thing, I'm more likely to be like, okay, let me bring you in, Whereas I do. If I reflect back on, you know, the couple of years whereby I have brought people in, I think it would have been better to go with more of an established expert rather than just going with, maybe someone that you know who you're cool with. Number one because and I guess maybe always given someone a chance, I mean I like the idea of it, but whether or not I feel like it serves me. Upon reflection, I feel like I probably would be a little bit more further along in some of my some endeavors business-wise if I had just gone with an expert you know, an impartial expert who will just get paid. There's none of this kind of friendship, there's none of this kind of having to kind of control and be super, super understanding to what's going on with them If there's just an exchange of money, so you'll give me your expertise for the money, Obviously you build a relationship over time with the people that you work with, but at the same time, I think, keeping that kind of, I guess, friends and business quite separated, I do feel like I probably be a few steps ahead. So that's probably been a challenge for me. I feel like when I brought people in who aren't so connected to me, it just works smoother, so much more smooth, smoothly. So that's probably one challenge, Another challenge for me.

Speaker 1:

I feel all of the feelings and I feel like, luckily, I did have people in the business who were just amazing and incredible. So when I was kind of making those first few hires and, like I said, it's the hires that were distant from me, they went through the whole hiring process, recruitment process. I got processes in place to do that and they were super supportive during that time and it just meant that I could continue on without there being a massive noticeable gap in whether it's the online presence or whether it's delivering the work, because they very kindly offered to step up, do more, and they were just very, very understanding and they were just very honourable staff as well. So that was a blessing. And it's tough. I don't think we talk about grief enough and managing grief in the workplace from a business owner perspective as well, it's very, very challenging. So yeah, so that's been a massive, big challenge.

Speaker 2:

Yeah, no, that's massive. My condolences, sorry for your loss and I really respect the fact that you've continued on and you've got a great family and a team around you. So what onto you, because that's not easy. That's massively challenging. Like you said, I've got my own, my wife and my spouse, and at the moment she's actually away on holiday and I'm looking after the kids and I'm thinking, wow, look at all you do, the sacrifices that you've made. Like usually now because I'm podcasting. She would have needed to deal with it and put them to bed, but he's running in now and I'm like it's got to get on with it.

Speaker 1:

You just have to crack on.

Speaker 2:

Yeah, you just got to get on with it. What can you do? So, no, thank you for that and for sharing that. I appreciate the vulnerability and openness in terms of your business and what you do. So are there certain things that you really would enjoy and are there things that you kind of loathe doing or don't particularly like doing, and what are those types of things?

Speaker 1:

unless you enjoy everything, oh, no, I don't enjoy everything. No, I think I'm an introvert. It's like, yeah, I am an introvert at heart, but I feel like all of the work that I've done before Black Girl Finance enables me to be able to communicate and talk to people and put myself out there. Is it my favorite thing to do? No, that's why on social media, you don't see this face often and people keep on telling me they're telling me you need to be the face of the brand you need to share and do all of these videos and, yeah, it's not my favorite thing to do, if I'm honest. So that's a challenge. And obviously we live in this day and age where you have to be on all of the social media platforms, or it's recommended that you are, so that's a bit of a challenge.

Speaker 1:

I really enjoy going out into organizations and delivering the financial wellbeing workshops. I feel like when I first started that side of the business, it was a real shock, because here's a little of me from Hackney going into banks and building societies. I've been to Cambridge University delivering a talk, which was amazing because just a few weeks before I was looking at a speech by James Baldwin being delivered there. Debates, the great debates chamber and then I got an email to ask if I wanted to do a talk there. So, yeah, I love the public speaking. I get to be around incredible minds, you know, bank of people from the Bank of England, yeah, on the stage of them sharing, the stage of them trying to absorb all of their expertise and knowledge so I can bring it back to the community. That's what I'm always doing, yeah, and I love the opportunity to learn and grow and, yeah, so I love the public speaking. I also love the one to one stuff. So we do one to one financial coaching, so we provide guidance to our clients around budgeting, saving, tackling debt, investing, and I love it.

Speaker 1:

I love it, and the reason why I love it is because for you to take the time to book a call around money and money is such an emotive topic there's so much, you know, stress, anxiety, shame around it For you to take that first step to book a call and actually you know lay bare what's going on with you financially it's not easy. It's definitely not easy even for me to be speaking to someone about some of my finances. Sometimes, you know, depending on the time of year, depending on what I've been doing is like no, I don't want you to know this. So to be able to do that and I think I love it because I know that it's someone that's ambitious, I know that it's someone that wants change, I know that it's someone that wants better for themselves and that's what we try and support. So I love speaking to ambitious women. I also love it on the journey of running my business and what I do.

Speaker 1:

I also love the fact that I think there can be a perception of how that women are doing, and there are some women that are just bucking the trend completely making six figures, doing really, really well, and I guess that for me, a lesson that we are out here.

Speaker 1:

We are out here and we are doing well. I know I do talk about the statistics because we need to be aware of what's going on and there will be some people who are struggling financially but at the same time, there's possibilities out there. It's possible to have that social mobility, particularly when we think about areas such as career choices that are opened up, fields that are opened up to a STEM, or finance as well. Those are important conversations to have. For example, I was at a workshop on a panel yesterday doing a talk and it was at a bank and a lot of the people were in the room were graduates and they come towards the end of their graduate scheme and they're already earning above average income. So it's possible to have that social mobility and to be earning a lot of money, which is great to hear and speak to women who are doing that.

Speaker 2:

Yeah, I think it's really powerful. It's empowering, obviously for women, and I'm thinking of my own daughters now, who I really want to set them up financially, not just for myself in terms of what I can give them as an income, but also them to get some knowledge, whether that's through your book one day when they're a bit older, or some resources that can really help them and enable them. So I want to kind of follow up and just talk a little bit about how do you kind of feel your time? What do you like to do personally if you don't mind sharing, or things that you do maybe outside of your business that enable you to keep yourself going? What type of things do you like?

Speaker 1:

to do? Yeah, so I'm a massive big yoga fan. The only exercise it is an exercise because when I'm doing it I feel like I'm exercising that I've been consistently doing. I'm always dropping in and out of the gym or dropping in and out of doing cardio and weights and all of that. So definitely love to find a yoga ref work and meditation if I can, and that's all to do with just finding that peace, centering yourself, having that moment of silence, because the brain I think when you're a business owner, the brain is ticking over. It doesn't even matter, you could be silent, but your mind is ticking over. What am I supposed to be doing next? What email haven't I sent? Who am I supposed to be following up? So, yeah, I feel like it's give myself some peace and some time. I do that.

Speaker 1:

I'm a massive big Beyonce fan. Anyone that met me last year, I was raving about her album. I even included it in talks as well. So if anyone came to my workshops, I somehow managed to weave Beyonce Renaissance album into a financial wellbeing workshop. So what else? Yeah, so I like concerts, I like music. Family is really important to me. So I'm a twin, I'm a mum. Yeah, spending time with them spending. You know, we always have massive big family gatherings. There's always so many people whenever we meet up, which is lovely and, yeah, a nice holiday as well. I haven't been away for a while, but, yeah, travel, travel is always good.

Speaker 2:

It is indeed. Yeah, I went away last year, so it's phenomenal. Where did you go? Go, if you can, where did you go. I went to Santorini.

Speaker 1:

I love Santorini. Yeah, that's the last place. I didn't go to Santorini, but I went to. I went to Santorini Beautiful.

Speaker 2:

Lovely so you can go over this year, so you can give yourself a break and do it. You deserve it for the hard work you put into this business, so it's good In terms of Black Girl Finance in and of itself. What do you think sets you apart? Maybe, or should it be a USB? Or what's the differentiator from, say, other finance businesses or workshops, in your opinion?

Speaker 1:

Yeah, so we're very niche. So obviously it's in the name. I'm a very literal person, so when I was thinking of the name, it was like, okay, I want to help Black women, I want to help them with their finance, black Girl Finance. I need to be a bit more creative with these things, but it works. It means that we stand out from the crowd and we do so in an unapologetic way. So I think there are lots of organizations, lots of corporate responsibility teams with women's networks, with diversity networks, and when they're looking for a speaker, they do look for me. So or they do find me not that they're specifically looking for me, but they do find me. So it's very, very niche and we are a global majority as well.

Speaker 1:

So I think about the brand not just being UK based, but I do think about the future, where it's an international brand supporting women globally. So that's the long-term vision. How else do we stand out? I think we like to do things in a different way. So the fact that there's a book that accompanies the brand, the fact that there is an event called Black Girl Finance Festival and that event, that festival, there was food for people, there was a DJ playing at the end, I like to do things and make it different and try and be innovative with whatever it is that I'm doing.

Speaker 1:

And just a passion If anyone's had a financial coaching call with myself or one of my colleagues, hi. If anyone's had a call with myself or one of my colleagues, hello, it's okay. The feedback is always remarkable because we are so passionate about supporting women in the way that we do and I think that shines through with how we coach, with how we show up. We have a WhatsApp group that people can join as well and in there I'm always connecting. So connecting them If we can't help a client, we will connect them to a person that can help them and also just creating opportunities. So if there's an event going on, I'd often invite someone along who's in the WhatsApp group as well. So it's really building that community that will support women financially, and we try and do it. We try and be innovative.

Speaker 2:

Brilliant, no, really good. This is River by the way Hi River.

Speaker 1:

Oh, it's beautiful name for beautiful girl.

Speaker 2:

Thank you so much. She decided to join us. Just so my audience know what's going on? It's all good. This is a real life, a family life. You did touch on this, nalina the future of the business, the way you wanted it to go. You did speak about it being an international brand, hopefully one day in the future. What are your other ambitions for the business? Has that been one of them and other things in terms of where you want to go and how you want to expand?

Speaker 1:

Absolutely. There is an advice gap, which I mentioned very early on in this conversation, and we want to be able to give Black women, women of colour, access to regulated financial advice. So we have actually partnered with a financial advisor, plano Firm, to be able to just very clearly say to women this is where you are financially, this is what you should do next, and here is the option to be able to do that. So that's going to be a big focus for the next year. I haven't promoted it to the women in the group or on our networks just yet, but it's something that I will be doing. So at the moment, we offer guidance which is unregulated and we want to move into that regulated space. So we've partnered up with an organisation called Women's Wealth and they will provide the regulated financial advice and financial planning to women who meet certain criteria.

Speaker 1:

So I think that will be a big deal because there's such a huge gap, like I said, advice gap, particularly in the community, and it comes from not knowing who to speak to, not knowing am I ready to speak to a financial advisor. So, yeah, we're going to be closing those barriers there and, again, yeah, just broadening the brand so it isn't just UK based, so it is international. Again, that's a big thing and I think it's just remembering that we are a global majority, even though we're based in the UK. We're originated from the UK. So, yeah, I think those are, and I like to do just by size things because I can be, I think, in the first year of business, just ideas flowing. I was doing this, that. The third, and actually it's best if you do one thing well, execute it well. One or two things, one or two projects, execute them well. So yeah, so those are the two areas of focus for this year.

Speaker 2:

Brilliant, brilliant. Selina, thank you so much for your time today. It's been really, really useful for me, beneficial. I've learned loads. I'm from my audience as if people want to get in touch with you. They want, you know they're a young black girl, older black woman and they kind of want to get their finances in order. August 1, I actually just talked things over. How can they get in touch with you? Where would they go?

Speaker 1:

Yeah. So I'll just say, you know, we provide a service for women at whatever stage they are at. So we have a service for those who are maybe struggling with it and want to build that financial foundation. We have a service for those who are perhaps they earn decent income and they're wondering, oh my gosh, what's going on with my money from month to month, and also they may have some issues, you know, with, you know increasing your income or, you know, decreasing your spending. So we have, we have something for women that are on that level and also for women who are at the stage whereby they are ready to seriously invest and get that financial, that regulated financial advice. So that's what we do In terms of getting in touch.

Speaker 1:

We have a website, or there is a website it's wwwblackgirlfinancecouk and everything we do is there. We have a blog. You can book yourself in for a one-to-one call. If we have an event, we'll tell you about it on the website. So that's probably the first place to start. And then we are on social media. So on Instagram we're blackgirlfinanceuk and, yeah, those are probably the best, the first two places to start, and from there we'll get you into the community.

Speaker 2:

That's phenomenal, selena, thank you so much for your time today. Thank you, it's been absolutely fantastic. You're going to say bye with my wave, bye. You can't hear me, which is why, thank you. All right, folks.

Speaker 2:

Well, I hope you enjoyed that conversation with Selena of blackgirlfinance. Check out her podcast, check out her book, check out everything she's doing on social media. She's really active on there as well and doing a great job in the finance space, and so please, please, check her out and I hope you've been enjoying all of the recent shows, all of the recent conversations that I've been having. Just great, review and subscribe, please. That would be phenomenal. It helps other people find the show and, if you really are enjoying it, share it with somebody. If you think they would benefit from listening to this show. That would be phenomenal.

Speaker 2:

Hopefully, I'm going to be sharing a few things about the kind of business challenges that I'm actually going through myself and some of the things I'm trying to overcome, some of the things that I'm aiming for, because I think it's really useful and beneficial to go to journey with you guys and hopefully you can be part of what I'm trying to aim at and achieve and go for. So this is good. This is fun, loving these conversations, loving having an audience like yourselves. Reach out. You can reach out to me at the British Black Trippana on Instagram. That's most likely where you'll find me, and I'm always in the DMs messages and I'll always respond to any of the messages you guys send. So thank you for all of the recent followers. Really appreciate it and until next time next week. I'll see you soon. Remember we're here to promote, educate and inspire, and I'll see you guys all soon.