The British Blacktrepreneur Podcast
Welcome to 'The British Blacktrepreneur' My name is Jason Lazarus
This podcast aims to promote black businesses, in the UK, educate entrepreneurs on all things business, and inspire you on your entrepreneurial journey. Growing up, business was just foreign to me, I knew nothing about it, I was taught that being a consumer and working a job was the only way to really succeed in life. My West African would preach ‘Education, Education, Education’ which I hated at the time but have grown to appreciate how invaluable knowledge is. My goal is to curate conversations with Black Entrepreneurs in the UK to find what their ‘WHY’ is. Furthermore, I’m on a mission to get black entrepreneurs podcasting! I’ll be dropping in my expertise about podcasting whilst bringing on inspiring guests to keep you going on your entrepreneurial journey.
The British Blacktrepreneur Podcast
Life Lessons on the Road to Entrepreneurial Triumph with (Ft. Jazz Rose)
Ever found yourself at a crossroads where every direction seems to lead to uncertainty? Jazz Rose, a millionaire entrepreneur, faced such a moment when his company hit a financial snag, unable to make payroll for the first time in 15 years. His story, a blend of resilience, strategic pivots, and unexpected life lessons, unfolds in our latest conversation. He takes us from the shattered dreams of a football career to the peaks of financial freedom, diving into how a crisis can spark monumental change and why a winning mindset is crucial in navigating the storms of entrepreneurship.
Jazz's journey is a masterclass in adaptability. When one door closed on his football aspirations, he didn't just open another; he built an entire hallway. Teaching sports in schools laid the first bricks of his business acumen, proving that a diversified skill set is key to entrepreneurial success. From there, scaling his business was not just about expansion but mastering the intricacies of money management and wealth creation. Our chat peels back the layers of financial literacy, revealing how to pivot from income generation to establishing a passive income that funds a lifestyle.
Wrapping up our time with Jazz, we uncover the subtle art of creating a nurturing environment for success and the profound impact of swift decision-making. It's about observing potential hires in their natural habitat and making choices at the right time—these are the 'compound interests' of entrepreneurship. Jazz's narrative serves as a guide for anyone eager to leave the nine-to-five grind behind and craft a life of autonomy and financial independence. It's an episode brimming with inspiration and actionable insights for the determined dreamers, the savvy schemers, and everyone looking to script their own success story.
Check out Jazz on all his platforms:
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And she tells me four words that you never want to hear as an entrepreneur. She said, jazz, are you sitting down? I said I said yeah, I said you need to come to the office, so I'm busy, you know, I finished with a day and etc. I've just got some stuff to sort out. And she says no, no, no, you need to come in. I said this is long, just tell me on the phone. And then she said we can't make payroll, bro. I nearly crashed my car. And then you crash my car because I was thinking in my head we've made payroll every single month, no problems, no questions asked, for the last 15 years straight. What happened?
Speaker 2:That was the voice of Jazz Rose. Jazz is a financially free, millionaire, semi-retired entrepreneur and investor. He started his first business, aig 17, which he grew from 30 pounds to 3 million. He now helps entrepreneurs and career driven professionals to transform their relationship with money and become financially free so they can become the most abundant version of themselves. Jazz is the founder of Money Mastery, where he helps people take control of their finances, build property portfolios, invest their money wisely and to take their career to the next level. Before we hear from Jazz, let's cue the intro music.
Speaker 3:Welcome to the British Black entrepreneur. This podcast exists to promote black businesses in the UK, to educate black entrepreneurs on all things business and to inspire you on your entrepreneurial journey. Here is your host, Jason Lazarus.
Speaker 2:Jazz Rose. Welcome to the British Black entrepreneur. How are you today?
Speaker 1:I am well, wealthy and winning my brother. Thank you so much for having me on board.
Speaker 2:No, anytime, man, and I love that kind of phrase that you've got well, wealthy and winning. I've had some interaction with you over email, over IG, and it's been great, and when I saw that at your footer of your email, it was like refreshing for me. It's like, okay, I can actually continue my day on a positive note or it gives me something I can really use as some juice to just keep me going. So where did you pick that up? From that kind of positive vibe, kind of mentality that you've got, and even helping people?
Speaker 1:Yeah, I've always been. Yeah, I think I've always been pretty much a positive person, man, and I think it started from playing football back in the day. You know I was always one of them players on the pitch that if something went wrong, I was like, all right, cool, let's fix it, let's fix it, let's fix it. And.
Speaker 1:I think in life, whether you're in business, whether you're an employee, whether you're a career professional, you've got to have a fix it mentality, you've got to be solution oriented in order to get to your goals faster, because look, sitting around going, oh this happened, that happened, this happened, that happened.
Speaker 1:All of this negative stuff is just consuming your negative, just consuming your energy and you know, those negative emotions can actually make you sit. You know, if you actually get to the deep scientific of it, negative emotions can actually make you start to feel sick. So you've got to be on a positive vibration and go to start moving forward to your success, and so I was looking for different kind of inspiring, kind of catchy quotes and I had.
Speaker 1:you know, abundance is your birthright. I had this one say well, stay well, stay well, stay well. And I had a few, but this one just caught with me and it stuck with me and I thought, yeah, this is a good one, because it's really about holistic living. A lot of people, they talk about wealth and they think about wealth as just having loads of money, and you see all these people on Instagram. It's like yeah, get my money, get my money, get my money.
Speaker 1:And it's like a lot of people are running on a hedonic treadmill and they're never able to get off and what happens is, yes, making more money is an essential like tool for really leveling up your life and that's really powerful, but you've got to have it in balance right. In order to be a holistic and well-rounded person. You want to have it in balance. You want to have a great business. You want to have a great level of income. You also want to have a great family life, also want to have time for your children. You also want to be a great son, a great parent, et cetera. You also want to have all of these things and you also want to be healthy right, and you know wealth and health are very much in sync with each other. You know you want to have both, rather than just being somebody that is extremely tired, extremely wealthy, but also extremely stressed out. So that's where it comes from Stay well, stay wealthy and stay winning.
Speaker 2:No, that's excellent man. I think it's a great way to start our show, and one of the things I love to do when talking to my guests is get into their origin story a bit of background, into their kind of early life, maybe teenage years. So if you don't mind sharing some nuggets of what things you were doing when you were younger, before you started this business that you've got now, I was an aspiring professional footballer for many years.
Speaker 1:And the reason that I was an aspiring professional footballer? I took a 20 pound note from my mom. When I was 12, she sent me to the shop to buy some milk. I thought I was eating right at the time, so I decided to take the football with me. But when I got to the shop I put the milk on the table, put my fingers in my pocket there was no 20 pound. So then I'm looking around the shop floor left and right, left and right, can't find a 20 pound note. Looking in all my pockets, can't find a 20 pound note. Ended up going home and it was the first time I saw my mom in tears and I was like shoot, this is the first time that I had to.
Speaker 1:It made me realize that money has a significant impact on your life, no matter how much money you've got or how little you've got. So then I was like, okay, cool, I'm going to do something to generate income. And at that point in my life, when I was 12, I made a decision that my family was never going to have to worry about money like that again. And then that was what drove me to really train hard to become this professional footballer and I got really good, got to the stage where I was like 17, about to sign my first pro contract. The manager said to me you know, you've been on a six-week trial here, you've done absolutely amazing. Jazz Rose, next week we're going to sign it, you play like that, you're going to sign it.
Speaker 1:So I was like gear that I was gassed, I was geeked, I was ready and came into the change room next week. I started like undressing, looking for my kit and stuff. New guy walks in, starts calling out names and he's like Adam, billy, jacob, sam, and I'm like you didn't call my name. And he said I'm sorry, son, if your name's not under new manager here now I'm in charge, and if your name's not on the paper, see you later. And I was like whoa, what do you mean? Like it's really hard for this. The manager last week told me he said I'm really sorry, there's nothing I can do. And that was it for me in terms of like, my professional football career. And although I still really like tried for the next few years, it didn't quite work out for me and I had to start looking at different avenues about how I was going to pay my mum back with 20 bucks. That's when I started getting into business and coaching children's sports and lots of different other things that I was doing as a young entrepreneur.
Speaker 2:Yeah, how did you deal with the disappointment of that? Because obviously you're a young guy teenage years knowing that you're a week away from potentially getting your pro contracts. You know how did you deal with that kind of disappointment at the time.
Speaker 1:I think it's about understanding multiple facets. I think a lot of success and this is where I talk about being well rounded, right, because I was not only good at football, but I was also very intelligent. I was also very academic, again, not like naturally book smart or whatever, but I was someone that studied really hard and tried to make sure that I got A's, b's and C's all the way through, which I pretty much did, apart from sub technology, which I was terrible at, anyway. But but yeah, I was very well rounded. So when that disappointment came, I was like, okay, cool, like it disappointed me for a while, but I was like, okay, cool, I've got other skills in my arsenal. Right, I'm gonna.
Speaker 1:And then the next kind of big focus for me at that point was all right, cool, I'm gonna go to university, I'm gonna study law. And now it's like this is my backup plan. If football doesn't work out, I've got law. And if law doesn't work out, I also started this coaching business at 17. I'm like, okay, cool, I've also got this coaching business, I'm like one of these gonna work out. And if all fails, I'm gonna be a driving instructor. You know, for me at that time, like I knew driving instructors are making, like you know, 30, 40 grand a year or whatever it was, and I was like, okay, cool, I've got safety net. And about having multiple different skill sets and then going where do I want to apply these skill sets in order to maximize both my passions, my purpose, as well as be profitable?
Speaker 2:That's amazing. That's so good man, and I know that you started going into coaching in different schools and you picked up as many different skills as possible. I remember seeing a real, or you did like a gallery of photos that you documented parts of your life that early stage. So going into schools, I wanted to ask what did that teach you about business and entrepreneurship?
Speaker 1:It taught me absolutely everything and it was like the breeding ground for business and entrepreneurship and really starting a business and being able to scale it. Because I think what a lot of people skip over they see a big business that's turned over 3 million and all that sort of stuff. They skip over the learning part. First I was like a football coach, right, and then I started to learn everything that I needed to know about being a good football coach. And then I was like, all right, everyone coaches football. This is kind of like a common thing, but what else can I coach? Then I started learning all the other sports. I started learning how to coach hockey. I started learning how to coach basketball by the way, I have no skill sets in these sports, right, and I've never watched them as a kid or anything like that but I started to learn how to apply them. I started to learn gymnastics, darts, cricket, tag, rugby, all of these different things, and that's what that did. That separated me from 99% of the other coaches out there and that separated my business, because then I was able to teach those skill sets to my staff, who was then able to go in and deliver different, different subjects. Again, it's about being well rounded, right.
Speaker 1:But then that didn't just stop there, because business is about not only your skill set, but it's also about your mastery when it comes to finance, operations, leadership, recruitment, marketing. So then I spent at least a year on each of those particular subjects. First one was like sales I need to learn how to sell. So I went on every sales training course that I can go on, I read every sales book that I can find and I learned how to sell. And then the next one was okay, cool, now I've got loads of business, but I can't get the right people in. So then I learned how to do recruitment.
Speaker 1:I've been about a year learning how to master the skill sets of recruitment, going on courses, reading books, understanding different things about how to get the right people into your business and also how to make them stay. And then I learned how to how to lead people. Then I had like 50 people. I'm like, oh my goodness, I don't know how to lead all these people. People are coming, people are calling these. I don't know what to do, right? So then I'm like, all right, cool, now I need to learn about leadership. Now I need to learn how to actually lead a team and organization, not just from a football standpoint, like oh you get over there, not just from that, that, but also from a very intelligent and emotionally intelligent perspective.
Speaker 1:And then I learned about marketing and I learned about all sorts of other things throughout that journey, and that's what really started to accelerate my growth faster than everyone else that was around me at the time.
Speaker 2:Yeah, so good man, talking about differentiation, making yourself different from everybody else. I think people can learn so much from that, so that is incredible. Obviously, you started to scale up, you started to recruit, you did all these courses and you learned so much as a leader. What were some of the challenges that you faced when you started to see that scaling of your business kind of going up revenues and creation is more staff? What were some of the challenges that you had and what opportunities did that create for you as well?
Speaker 1:I had more challenges than most man. I had challenges leaking out from left, right and center Every business challenge that you can think of from staff stealing clients trying to steal clients some successfully, most not, because you learn from the mistake and you learn quickly, right. So I had staff trying to steal clients. I also had clients trying to steal staff and it was such a funny story for me at the time because I was about 21. And it was the first time I was starting to get big contracts right, big five-day week contracts and stuff like that.
Speaker 1:And I was working at this Catholic school and it was pretty much run by nuns and very, very religious. So when they pulled me into the office and basically said, we're stealing your staff and there's nothing you can do about it, get out. I was like, okay, you guys want to play pool like that. I didn't expect this and I didn't expect it from you. But, okay, cool, I'm going to learn from it, I'm going to leverage my skills and I'm going to get better. And that's what happened, man. So those are some of the biggest challenges that I faced in that business, but with every challenge is an opportunity, as you say right. So it's like learning from those challenges. And then I had to tighten up my contract, you know, spend more money on the legal etc. Ultimately that helped me to set up and start to accelerate my growth, because then I was able to move forward with more confidence, more clarity and more conviction and really start to accelerate my business growth and take things to the next level.
Speaker 2:Yeah, that's incredible. I think it's so good to learn from failure, learn from things that didn't quite go right, and obviously you've taken that into the businesses that you have today and how you help people. So, going from 150 staff, you went from £30 to £3 million, and I want to talk a bit about the money and the money mastery in the business that you have there. So, going from when you were coaching the football into money, where did you see that? When did it become apparent to you that you wanted to get into financial literacy and education and help people with their business?
Speaker 1:When I realised I was broke, when I realised I was struggling in my own success man, and I think you know and again just pointing back to that bit about stay well, stay wealthy and stay winning I thought I was wealthy, but I wasn't Right, Because all my money was tied up in the business, all my money was tied up in other assets, etc. So I got to a point where I scaled the business and I was doing it extremely well. It was about 27. So how do you grow a business at 27 with no guidance, no other entrepreneurs? That you're living like? This is well.
Speaker 1:Before Instagram, before YouTube, was a real popular and powerful thing Before YouTube. What is what it is today? And I was like, how do I scale? Well, you scale by getting more people right. So then I was like, okay, cool, I need an operations manager, I need a finance manager, I need a sales manager, etc. So I put all of these people in. Over about a five year period, I put all of these people in positions of directorship and I thought, okay, cool, Now I can take a step back and really start to look at the business from an external perspective rather than being the guy that's running things in the office 95 every single day.
Speaker 1:One day I'm driving home at about two o'clock on a Wednesday afternoon and my chief financial officer calls me and she tells me four words that you never want to hear as an entrepreneur. She said, jazz, are you sitting down? I said. I said yeah. She said you need to come to the office. So I'm busy, you know, I finished with a day, etc. I've just got some stuff to sort out. And she says no, no, no, you need to come in. I said this is long, just tell me on the phone. And then she said we can't make payroll, bro. And then he crashed my car. And then he crashed my car because I was thinking in my head we've made payroll every single month for no problems, no questions asked, for the last 15 years straight. What happened?
Speaker 1:So, as I this conversation with her now, she's like you know what it sells, it sells, etc. Not stepping up, this, that and the other. And I speak to the sales director sells the rest. You know what it's like? Operations I speak to operations director. I'm like you know what? I'm going around in circles. Actually, jazz rose, no one is in control of your finances but you. And then that's what was the trigger for me to really start to get to grip on everything that I needed to get to grip on in terms of my finances and moving my finances forward and actually becoming more fulfilled in my life, not just a person that has a big business, that is actually stressed out and constantly thinking about how this business is going to work and how you're going to grow it and how you're going to scale it. So then I was like, okay, cool, by the way, we got the payroll sorted out just in case there's any people wondering like oh, did you have a property portfolio at the time?
Speaker 1:again, multiple assets, multiple skillset being applied in different industries.
Speaker 1:So I was like, if I scale up my, I was like, cool, I'm taking home half of what I'm taking home from this business at the moment, but my property portfolio only takes me five hours and up tops. But my business is taking 60 hours a week at least in my mind. So I'm like this ain't working. So I was like, let me scale up my property portfolio. I scaled that up to match what I was basically generating from my business at the time in terms of, like, what I was taken from the business as a salary.
Speaker 1:And I was like, whatever happens, I'm gonna be cool. And then that's what really started me to take on this path of understanding money where it comes from, how to manage it, how to actually build wealth, not just income and how to take my finances to the next level so that my passive income can pay for my lifestyle and I can start to live like on my terms, not on my director's terms, not on my client's terms, not on anybody else's terms, but my. And then that's when I started to really delve deep into this stuff and that's how the products came about in terms of the money track, Because I was like I need to know where all my money is going.
Speaker 1:And then from that things evolved. People started asking me more questions, people started asking me hey, can you put on a program about this? So on and so forth. And things have really taken off since then, brother.
Speaker 2:Yeah, that's incredible. I mean, seeing how you've been able to help people and support people and coach people and guide and teach is incredible. One of the things I wanted to actually ask and is just about how people you help and support people, because a lot of people, I suppose, think that money or wealth is unattainable or unrealistic. Maybe it's a minor issue. They don't think they can do it. So how do you go about showing somebody that you know? Because I've seen on some of your reels and some of your Instagrams where you talk about how here's how you can make be a millionaire on 30 or 40k salary and guide people through these steps big sheet of paper and help them through it. So what are some of the common questions or themes or things that people say to you to be like how can I get through this? How can I do?
Speaker 1:this Just most important thing is that money mastering, your relationship with money, is a mindset thing and a lot of people trying to skip over it. They're like I don't know if you saw my real the other day where I was going back to back to a guy and it's like how do you get the range for everyone? I was like, all right, cool, well, I learned these skills.
Speaker 3:No, no, no, I just don't have to get the money.
Speaker 1:Yeah, a lot of people just trying, just trying to jump and try and jump, and try and jump. But it's a little bit like you know, trying to jump, looking at a flight of stairs. There's 15 stairs on the flight of stairs but you're trying to get from ground zero right to the 15th step. It's just not physically possible, right? You've got to go step by step or at most you've got to, like, take two or three steps at a time. So money is a mindset thing and it's really about educating people about about.
Speaker 1:Wealth is simply a ratio between what you earn and what you spend. Wealth is not income. If you make 250 grand a year and you spend 250 grand a year, you've got a problem. But it's so many people out there, jason, and I don't think enough people realize that it's a lot of people that make 300k a year and they spend 400. And then they wonder why their family life will mess up, and then they wonder why their relationships are messed up. Then they wonder why they don't have time for their friends. They don't have time Like that's no way to live. I'm going to take a portion of your income, whatever that portion is, and you've got to, you've got to invest it. You've got to invest it in the earth. You've got to let it grow. You've got to let it compound. You've got to let that thing grow up to become a mature adult before you touch it.
Speaker 2:I'd love to hear some of the investment strategies that you share with your clients and people that you do business with. So what are some of the simple ways that people can invest their money and really start to see it to compound and to grow and for them to actually live the last day one?
Speaker 1:Yeah, sure, the simplest and most sustainable way is to invest in index funds, because those have been around for hundreds of years. The history is the history, the results are the results, the performance is the performance right. And, yes, we all understand that partial results are not an indicator of future success. But if you actually understand the history and the cycle of why it works the way it works in terms of index funds and why it grows the way it grows, then there's just no way for it not to grow right. There's just no, almost like 99.9%. There's just like almost no way for it not to grow.
Speaker 1:And it's like, if you plant a seed in the ground that and you fertilize that seed and you put that seed in fertile soil, the seed is going to do what the seed is going to grow. Right, if you water the grass and you nourish it, the grass is going to do what it's going to grow. And look, if you plant the seed of success inside yourself, you're bound to naturally grow. And that's what it's all about. It's about investing in the index funds, letting it grow, letting it compound, taking a portion of your income, doing that so that you can sell it aside. And then, obviously, there's other assets that people can get into, such as property and so on and so forth, and that's something that I really delve deep into in terms of the programs that I deliver.
Speaker 2:Yeah, Now, speaking of your programs, I had a website a few days ago even recently actually and there's so many things that you offer. I'd love you to spend this time now, maybe to share with my audience some of the things that you offer and how you can help people with their situation, whether it's in property and finance or in their business.
Speaker 1:Yeah, sure. So I have three core products, right. One is an invest in masterclass, which teaches people how to invest in index funds and why that's so prominent and powerful. I have a property program, which teaches people the laws of property and how to grow their property portfolio to the point of financial freedom. And then I have the money mastery program, which is how to transform your relationship with money and accelerate your path to financial freedom. So all of those programs are very specific, very detailed and they just walk people through an entire journey.
Speaker 1:If you, whatever you make whether you make 30,000 or whether you make 300,000, right, like, this stuff works, but you have to understand the principles of success and you have to understand how to manage your money, how to invest your money, how to actually grow your income. Because it's not about necessarily the degree that you have, which is what we've been taught in school oh, you've got to get a degree. No, you don't. You know, it's not necessarily about how much experience you have. You know, I know so many people that have been an entrepreneur for two years making like 300 grand a month. Like it's not about experience, it's about your skill set. So once you master your skill set, you can increase your income and level that up. And then you've also got to understand the principles behind, like what money is, in order to have it grow and compound for you in your life and have it root and not just only have money, but have money start working for you in your life that's so good.
Speaker 2:I'd love to do this little thing with you now. Let's say, just hypothetically speaking, you've got a client who approaches you. They put one of your programs I don't know, it's Glenn, he's a teacher or maybe an artist and he makes I don't know 40,000 a year. Is there a set of questions, or is there a way in which you would go about helping him by maybe asking questions, or what sort of things would you give or offer as a way to help this person, let's say, become financially free? Yeah, sure.
Speaker 1:So the first thing is okay, what portion of your 40,000 pounds a year do you spend? Once you understand what portion you spend, let's say you spend a whole 40,000. All right, cool. Now we need to learn to manage what we've got first, right. So you've got to put aside a minimum of 10% of that so that you can start investing right. And if you've got debt, let's talk about that. Let's clear that out the way so that you actually have a real platform for success, and then you clear that out the way, you start investing. Okay, good, now let's talk to you about how you can increase your income within the field that you're in, right.
Speaker 1:So a lot of people they get trapped into financial constraint due to a framework that they're putting, and that framework that they're putting is usually called what? And it's usually called these are the rules. Sit down, don't ask questions unless you're asked. If you want to ask a question, raise your hand, book a meeting with your CEO. But ultimately you have to break through that frame, because that frame essentially creates a feeling in your heart and that feeling in your heart essentially creates function in your hands. What do I mean by that? Well, if they tell you these are the rules and this is the frame that you've got to operate in. That creates a feeling that that says to you well, I can't actually come outside of that frame, I'm a rat in a cage. Actually, I can only do what my boss tells me, I can only do what this institution tells me, and then that creates the level of functionality that you have and level of performance that you have within your industry, and that's average, right, and that's okay, but it's not going to help you to excel. So you've got to get outside of that frame and look at it from a different perspective.
Speaker 1:So one of the things that I encourage a lot of people to do is to just like throw the framework away for the moment, throw the rules away. What would you need to do in order to increase your income exponentially within your business? And they said, well, I don't know, I'm not quite sure, I'm not quite sure. They said, okay, well, if you didn't know any of the rules, what would you do? So, while I go to my boss and I would say, x, one set will go and do that. You see, you've got to start to break the rulebook and start to unravel things in order to really start to level up your income. Some of my highest and I put a video up the other day, my highest paid employees when I was a CEO were the ones that broke the rulebook. They weren't necessarily the most skillful people within the position that they put themselves in, but they were most skillful in terms of breaking the rulebook. Do you get that? Yeah, so you need to break one of my directors who was a senior director but didn't start out that way.
Speaker 1:I was actually advertising for a role at 35 K time. I'm advertising for a management position in my company at 35 K. So, long story short, this guy rings me up and he says listen, I want to come down for this interview. I've seen a lot about your company. It's absolutely amazing. It's really aligned to what I'm doing here where I am. But here's the thing, and I want you to understand I'm on 65 K. I'm like I can't afford that. I can't do it Right. And he's like no problem, totally understand. Can I come in and have a conversation with you anyway? Now I want people to start to notice just that simple shift in language. Right? You didn't say let me come in for an interview. He said let me come in, let me come in, let me buy your coffee, let's have a chat.
Speaker 1:So we had this chat and essentially again cut along to the short. What he said to me was what's your goals for this company? And I said well, listen, we're at about 2 million now. We want to scale it to 3 million within the next 12 months, et cetera. He said, okay, cool, if I can guarantee that we scale to 3 million in the next 12 months and you can start to take a further step back from the business, would you be prepared to give me 65 K? And I said hmm, that sounds interesting.
Speaker 1:And he said I can see you're not quite convinced. Here's what we should do. Right, if you can give me 65 K and I don't hit the 3 million target, take me back down to 35. You really want to get from 2 million to 3 million? Listen, I'm going to generate sales like nobody's business. I'm going to like transform this company. I'm going to grow it. I'm going to blow it up. You're not even going to need to do the work, you're not even going to know what's going to happen. So I'm like, okay, cool. He's like look, I guarantee it. If I don't hit target, put me back down to 35. What's that? That's confidence.
Speaker 1:And then, certainly, people mess with me on Instagram and they're like did he hit the free meal target? Did he hit the target? No, but you have confidence. So at that point in the CEO, really I don't care. You think I'm looking at everything. I've got things to focus on, and your CEO, your boss, your manager, your line manager, like they have things to focus on. A year down the line they forgot about that. Nobody cares, right? And I'm saying like, yes, you have to have the skill set and yes, he was working towards it, but hey, he didn't hit three million in the year. But ultimately, did I wish for his salary right back down? No, and is your boss necessarily going to do that? No, they might, but you need to be able to put yourself on the line. And that's confidence, that's clarity, that's conviction, that's moving outside of the frame and getting into a different feeling in order to create a different result.
Speaker 2:When you've recruited or when you've worked with people, how have you been able to get a connection or bridge a gap in order for them to work with you or work for you?
Speaker 1:Yeah, good question. So environment dictates performance, right, and a lot of people don't understand that if you and I have a conversation in a coffee shop, it's going to be a different conversation than we have a conversation in a restaurant, and it's going to be a different conversation than if we have a conversation in your office and it's going to be a different conversation if you have that conversation. It's just natural, organic, human psychology, right, and people only move when they feel like moving. People only make decisions when they feel like making a decision. So your job as an entrepreneur or your job as a leader or your job as an employee or whatever your position is, your job is to create the experience that makes people feel like moving in the direction that you want to move. When I was hiring for senior position, we used to have a bowling spot across the road from our office, so I used to take them there.
Speaker 1:Because I don't want to know about your skill set. I've already read your skill set. I don't know about your experience. I've already read and understood your experience. Yeah, I want to know some micro details about that later on.
Speaker 1:But ultimately, first I hire for personality, I hire people for who they are, so I want to know you. I want to know what you're about. I want to know what your insights are. I want to know what drives you to perform, because ultimately, all of this garbage that you put on a paper I'm sorry it's not going to cut it in six months and in six months you're going to become you and you're going to become who you naturally are.
Speaker 1:So, therefore, I've got to find the fastest way to find out who you naturally are and, if that is taking you out to somewhere that's more relaxed, that's going to help me to understand how you perform, how you think, how you behave in different environments. I had conversations with people where I had conversations with them and their partner. I had conversations with people where it was them and their children. So I can understand and I can see different levels of different layers of your personality, and that helps me to gravitate more quickly, to understand who you are, what you represent and what level of value you can add to this business.
Speaker 2:You mentioned their. Speaking of partners, I know that you've put out on your Instagram like your own partner and how she's really helped you in your life, in your business. So how has she been supportive of you and what you're doing and how does it really help you in what you're doing in business and in life generally as well?
Speaker 1:Yeah, absolutely. I think you know. Again, it's about feeling right and a lot of people say, well, I don't want to do this because I don't feel like it. Or you know, I don't want to go to the gym because I don't feel like it, I don't want to perform this function at work because I don't feel like it Right.
Speaker 1:So what she helps, what she helped me to do, was to see a future for myself that I didn't necessarily see at the time.
Speaker 1:Right, I remember when I first met her, I was still running my previous company and the first question that she asked me relative to like profession, she was like, are you a speaker, are you a motivational speaker? And I said no, I'm an entrepreneur. That level of insight, and that's that level of interrogation, made me feel actually you can be a speaker, because it was something that I desired to be in some senses right and that put me in a position that just that question alone put me in a position that heightened my level of confidence that actually I can do something else. Actually I can come outside of education and perform. Actually I can come out of this frame that I'm currently in and perform, utilize my skills and put it into a different environment. So that's what really she helped me to do is to really think about things in a different way, really see things from a different perspective and really understand the power of who I am and what.
Speaker 2:I represent to other people, and speaking of like other people, people that you know, whether it's people you've grown up with or family or friends what's it been like being financially free and you've built a successful business and it's obviously done really, really well, and so obviously there's people that may not have had success you've had, or they may be on the come up themselves or they're thinking I really want to emulate what jazz has done, and so how do you go about supporting those? I'm not saying to support them, but just be an encouragement to those people that you know who want to be like the best in their field or to be the best version of themselves in what they're trying to do.
Speaker 1:That's something that I would say is success loves speed, but greatness takes time. So what do I mean by that? So you've got to have speed of decision making, speed of clarity and speed of action, right? So speed of decision making is hey, what do you want to do? Do you want to go left or right? Ok, cool, I want to go right. That's the speed of decision making, and the reason I emphasize that, jason, is because so many people they have a.
Speaker 1:Let's say, for example, you have a hundred decisions to make a day. You have you make 60 to 70,000 decisions a day, but let's just frame it down to 100. Say you've got 100 important decisions to make a day and let's say you delay on 99 of those decisions. Well, what happens is those decisions that you've got to make mount up right over the course of the week, the month, the year. Now you've now, over the course of now, over the course of time, you've got 100,000 decisions, and those decisions are necessarily are sitting in your archive, which means they're sitting in your mind, right? So if they're sitting in your mind, you can't have creativity in order to make more powerful decisions, right? So now you're stuck in the framework of where you're stuck in the framework of the past because have incomplete decisions on things that should have been decided yesterday, things that you should have been decided two weeks ago. They say, oh yeah, well, I'll think about it. Right.
Speaker 1:And those people that think about it end up. Let's say make. End up. Let's say they make 12 key decisions a year. Successful people are going to make 1200 decisions a year. That's the difference. So who's going to win? You know? Who's going to fail more? Oh well, the person that makes more decisions is going to fail more. But hey, guess what? They're going to succeed far, much more than they fail. Right? That's compound interest. Success, love, speed on top of that. So speed of decision making, speed of thought process, speed of action.
Speaker 1:Once you've got that, then you've got to understand that greatness takes time. So you've made all of these, these speedy decisions, you've taken all of these speedy actions. Think it in kit. You think about something, let me take it down. You think about something, let me write it down, let me take action on it now, let me not wait, right. But then you've got to understand that actually, the outcomes that I want, the desired result, might take some time. I might need to go through this process five, six, seven, eight, nine times. They say. You know an average person needs to see you seven times, hear your message seven times before they buy something from you. Greatness takes time. Let it grow, let it compound.
Speaker 1:So many people out there, jason, especially like the young entrepreneurs of today. They're like oh, I want to start this business. Oh, but I'm good at hair. Oh, but I'm also good at makeup. Oh, but I'm also good at consultancy. I had this. I said to me tell me a little bit about, tell me a little bit more about yourself. She said well, I'm a consultant, I'm a therapist, I'm a Reiki healer, I'm a nail technician, I'm a beautician, I'm a hair salon therapist, I'm a asset. Whoa, which one are you going to focus on? Yeah, and that's not to be, that's not to be disrespectful or undermining, but you've got to have complete clarity and understand that, hey, I want to be, I want to have success in one particular environment for a period of time. Once I've built that up, once I've got that strong, once I've solidified it, now I can move on to the next entrepreneurial journey or the next entrepreneurial, next entrepreneurial phase of success.
Speaker 1:Greatness takes time. You've got to hone into it. You've got to plan it, you've got to prepare the food. You've got to eat the food. You've got to nurture the food. You've got to then rejig it and shape it around and you know, put different sources on it, put different flavors on it, try it out with different people, et cetera, and then you've got you. Then you have the full play of success, if you like, and then you can start to create a new ditch, which is your new business, or your new entrepreneurial journey, or your new insight that you want to create. Right, but don't try and create, don't be that chef that's trying to make the best pasta, the best rice, the best it's the best, that best Italian food, the best Indian food, all at the same time.
Speaker 3:Listen, you're going to end up in a molten pot of mess right.
Speaker 1:So success, love, speed and greatness takes time. You also asked me what it's like to be financially free on the other side, and I can only tell you that life is absolutely beautiful and amazing because I managed to take up to change from Monday meetings in the office at nine o'clock, meetings that I didn't want to be in, didn't want to go to, people that I didn't necessarily want to speak to and.
Speaker 1:I managed to shift that from nine o'clock, sauna, steam room and exercise on a Monday morning and I now live, live completely on my terms. So I work when I want to work. I'm family when I want to be with family. I'm doing my health and fitness when I want to do with health and fitness. Work takes way too much time. It takes way too much time. It takes way too much energy.
Speaker 1:I was speaking to my friend about this earlier, my cousin. We were in the gym actually and saying like like nine to five is a crazy cycle Because if you're functioning from nine to five, actually you're not functioning at your most productive output level. Right? Most people I'm not saying absolutely everybody, I'm not saying absolutely in every industry, but at least 80% right of people in 95 don't need to be working 95, what they need to be doing is focusing, holding in from like 10 to three or those kinds of hours and getting like high quality output done, rather than just because most people just sitting around they're having a chat and having a coffee oh yeah, how was your weekend?
Speaker 1:Listen, that used to really be a problem when I was my biggest right At the point when I had 15 people in my office and between nine, between 830 and 930, it seemed to start at eight o'clock, between like 830 and 930, you could not get away from. What did you do on the weekend conversation? I'm like listen, that has nothing to do with our success right now. Right, because we're not here to waste time. Yes, you want to build relationships, but it's an authentic and there's a time and space for that, right. Let's do that over lunch, let's do that over a team dinner on the Friday or whatever. Right, but let's not do it here because all of us are wasting an hour. If I've got 10 people wasting an hour, that's 10 hours of company wasted time right.
Speaker 1:So if you're an employee, you're a career professional. Cut out those crappy conversations and say, hey, I'm here for success, hey, I'm here to build a business, hey, I'm here to deliver on my target. And hey, if I deliver on my target before 3pm I'm out of here. And my best employee, some of my most effective people at the top of my organization, they were the ones that controlled their time.
Speaker 1:I had a guy and he, when he first started working for me as in a management position firstly he was in a teaching position and he stepped up to leadership position he would say to me hey, jazz, what's the projects that you want me to do? I'll say, right, do one, two and three. He'll say, okay, no problem. And then he'll say, by the way, I'm not coming into 10 o'clock today. And then at first, like first three months, I'm like what are you doing? Like that time starts at eight o'clock. And then, when he would come in at 10 o'clock, he would say to me Jazz, you know those projects that you asked me to do A, b and C? I'll say, yeah, he said I've done A, b, C, d, e and F. By the way, what's the next one?
Speaker 1:I said, dude, coming when you f***ing like, and this guy, literally, he used to come in when he wanted to and he used to leave whenever he wanted to, right, and that's not because he was arrogant, egotistical or whatever, but it is because he created results, and he created results in a very authentic way and he was very clear with me about the results that he was creating. And once you start to get into the momentum of your magnificence and really understand that, hey, you're not just another cog in the wheel, hey, you're not just another teacher, hey, you're not just another employee or whatever, like, you can start to really accelerate your success, man, and really start to break down that frame that you feel like you're in and start to create the results that you really want in your life.
Speaker 2:Yeah, that is so great man. Thank you for today. Jazz, before I let you go, would you mind just giving my audience, your audience, your website, maybe your social media links and where can people find out about you?
Speaker 1:Yeah, perfect man. And on Instagram, on YouTube, at Mr Jazz Rose, find me, follow me. There's loads of gems, loads of insights to accelerate for your success. And if you want to look into any of my programs or products, then check out jazzrosecouk.
Speaker 2:Jazz Rose. Thank you for joining me today on the British Black Tripana, so I hope you enjoyed this episode. I would love for you to DM me so we can connect. Please rate with you and subscribe. It would be great if I could hear a nice comment if you're really enjoying the show. That would be incredible. I can't wait to hear from you guys. I'll see you on next week's show. Take care, remember, we're here to promote, educate and inspire.